So often we jump in the deep end and then we’re left just splashing around. Entering a new market with a splash is still a good thing, but you don’t want to sink once the water has settled. There is a phrase we all know about ‘just keeping your head above water’. You could settle […]
The secret to prolifically creating excellent content isn’t inspiration or brilliance. Instead it’s found in structure, planning, and research. Not very sexy sounding, I know, but consider these rules and you’ll be able to write much more compelling content… Start with the audience and the angle It all starts with understanding the people you’re […]
Or something that rhymes with that? Either way, you want to create compelling content that encourages your readers to do what you want them to, so of course you are in the business of persuasion. Typically, persuasion is a case of creating a win-win situation, presenting someone with a case that it is in their […]
Content is made up of pieces. – and these pieces can be broken down into smaller pieces or combined into larger pieces, just like the elements on the Periodic Table. Orbit Media Studios has created a depiction of just that. Elements at the top of the chart are small and tend to have a shorter […]
AIDA, or Attention, Interest, Desire and Action is a classic copywriting formula, but it’s come to light more recently that it lacks a somewhat vital component. In some situations, it may very well still work, but in others, that missing ingredient is going to be a ‘dealbreaker’. And that missing ingredient is context. In a […]
We all want to be able to write more compelling content, whether that be for a website, an advertisement, your client newsletter or that important proposal. The age-old advice is simply to practice… get your 10,000 hours in and you’ll see huge gains. But for those of you who think that might take too long, […]
In our information-driven world, business often requires us to wear many hats… and one of those hats, inevitably tends to involve writing. There’s proposals to get out to important clients, formal letters, tender documents, RFP’s to respond to, not to mention all those words that need to come from somewhere for your marketing. Here though, […]
Evaluating or editing your website copy is a good thing to do periodically, particularly after a re-brand or following any revisions to your strategic plan. Here are a few pointers for things to look at and work on whether you are revisiting your web copy or doing a website for the first time. Make sure […]
Like it or not, blogs are taking over the online world. If you search the word ‘blog’ in Google, it returns over six billion sites. Sites like wordpress.com and blogspot.com that offer free platforms for anyone who wants to create a blog have only made these more prolific. You might be thinking it’s not worth […]