In January 2022, our team began working with the global and innovative hospitality tech brand TASK Group. The company, following their strategic merger between TASK and Plexure in October 2021, was kicking off a digital marketing overhaul, and brought in Intelligent Ink to help with the production of blogs, social media posts, a white paper, […]
Should I just give up? How do I know if I’m onto something and should keep going? Chances are high that if you’re building thought leadership – working towards leading with your thinking – you may have asked yourself this. The same goes for any significant project. If you’re pouring considerable time and energy into […]
So you’ve got a great idea – awesome! It might be a model, a framework, a series of principles, or just a new way of doing something that you want to get out there. You’d like to share it – to lead with your thinking – in the hopes that you can both help more […]
Thought leadership is, by definition, leading with your thinking. But what if your thinking needs to change? In her book Thinking 101, Professor Woo-Kyoung Ahn talks about various cognitive biases that cause us problems in our daily lives. From thinking that we’re better at something than we actually are to our fear of loss leading […]
Thought leaders can come from anywhere, across any number of different industries, professions or initiatives. What sets a thought leader apart from being just a successful businessperson or a known expert is often their ongoing curiosity, combined with the drive to explore it to its edges. People often stumble into thought leadership because they want […]
The holidays are good for lots of things… Getting to spend more time with family (if you like them), reading good books, making great food, spending time at the beach or in nature and thinking without the pressure of outputs. We love being on holiday because, for the most part, we get to choose how […]
When used purposefully and intentionally, anything you want to achieve can be materialised through the right ritual or routine – including thought leadership. While we often have routines, it’s easy to fall into the trap of running on autopilot. But thought leadership is rarely about coasting; there needs to be intention, consistency, and a deliberate […]
I’m not alone in thinking that writing is hard. Whether you’re fresh to the title of ‘writer’, produce it for a living, or reckon that you’ve got the Next Great Work in you, putting pen to paper can be a challenge. Truth be told, very little about writing is about actually hitting the keys – […]
As the newest Inker on the team, I’m still discovering the full scope of what thought leadership can accomplish for our clients. Being a writer in today’s very loud world often becomes synonymous with being a marketer. What first attracted me to Intelligent Ink wasn’t just quality content – although that was evident – but […]
There are few better ways to build authority in your space than with a book – its weight in the hand, the smell and crinkle of its pages, the bold ideas building in confidence and impact as the sections progress. Whether on your own, with another through coaching or co-authorship, or via a ghost-writer, rising […]