When we think about the books – or even movies – that we love, we appreciate the way that they tell a great story. We’re guided through a complex narrative and come away feeling uplifted or moved in some way, caught in the grip of compelling storytelling. When we work with clients on their book […]
We often think of thinking as a solitary activity – something that takes place in our own heads. I prefer the analogy introduced by Annie Murphy Paul in The Extended Mind that our brains are like magpies, fashioning their finished products from the materials around them and weaving bits and pieces they find into their […]
If you’ve thought about writing your own book, then you might have imagined sitting down at the computer, a cup of tea or glass of wine on the desk, a bright blank Word document open in front of you – and then simply pouring out your words, in the right order, filling pages with brilliant […]
When we talk about what makes a great thought leader, we often mention the credibility and expertise that comes from experience – because it’s no good being someone who just talks the talk. A true thought leader has lived and breathed their industry for years, and has the lived lessons to back up what they […]
People tend to make thought leadership more complicated than it needs to be. While it can feel like it takes a lot of components to build successful thought leadership, it mostly comes down to four. In our experience, all you need to have a greater impact and gain a strategic advantage with your thought leadership […]
Sometimes, even people with the greatest ideas fall short because they don’t take the time to prepare and think deeply. A lot of people don’t test their ideas before sharing them widely, or make no effort to challenge their ideas in order to make them as robust as possible. That got the Intelligent Ink team […]
As a business owner, a consultant, or an innovator, there’s a change you want to see in our world. Your great work should be about making that change happen. But in order to create changes and innovation in your industry, you need to be heard above your competitors – and to do that, you need […]
If there’s one thing that successful thought leadership is built on, it’s consistency. Thought leadership requires habitual work and thinking – because it’s a marathon and not a sprint. That’s why making healthy habits that embed thought leadership in your work and day-to-day life is critical. When we thought about some of the habits it […]
Getting cut through as a thought leader often comes down to how well you can articulate your own unique position. That’s the thing that your audience can turn to you for amongst the hustle and bustle; the area in which you can move their thinking forward and provide huge value. It can be a crowded […]
For too long, thought leadership has been housed under the content marketing umbrella. But what would happen if we were to take an approach many overseas organisations are, and place it under strategy? At the end of the day that’s what thought leadership is about. Strategy. It involves taking a strategic position in your market, […]